Dan Ariely asks, Are we in control of our decisions?

I think Dan Ariely is one of my favorite lectures at the TED conferences. He is a behavioral economist, but his research is not dry stuff at all. In this talk Ariely uses classic visual illusions and his own counter-intuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

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  1. Valerie says:

    great lecture – thanks for the link. so much to think about. 🙂

    • Sushi Bird says:

      I love his talks, he always makes small and fun remarks, but at the same time manage to illustrate his ideas very well.